When telling a story, most people tend to use too many words, jam in too much information, forget their point, and take too many side trips. Stories are like rivers – don’t wander and get off course and into the weeds. Be Brief. Keep it simple. And stay on course.
You can’t …
Once you see it, you can’t not see it. Once you hear it, you can’t not hear it. Once you feel it, you can’t not feel it. Once you know it, you can’t not know it.